Reputation Management

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online reputation
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The online reputation reflects the prestige or esteem of a person or brand online. Unlike the brand, which can be generated through advertising media, reputation is not under the absolute control of the individual or organization, but the ‘manufactured’ also the other people in conversation and provide their opinions. This is especially important on the Internet, where it is easy and inexpensive information and opinions pouring through mechanisms such as forums, blogs or social networks. This phenomenon amateurization of content is what is known as ‘content generated by user’ English ‘user generated content’. Therefore, online reputation is closely linked to brand reputation since reputation is generated from the climates of online consumer opinion in its social deployment in both the online and offline context.
index

1. The social construction of reputation
2 Social Involvement and risks
3 How to measure
4 Monitoring and control
5 Software, services and solutions
6 See also
7 References
7.1 Bibliography
7.2 External Links

The social construction of reputation

A more scientific definition of online reputation is “the social construction about the credibility, reliability, morality and consistency we have of a person, entity, organization, institution, company, etc. That is, the reputation is only partially controllable as it is created and recreated from perceptions that make up a state of opinion, consideration and appreciation of others, from the decisions and ethical-moral and / or professional behavior. Furthermore it can be argued that reputation is a social construction a product created and accumulated collectively and that inevitably has positive or negative effects on the social, economic deployment, etc. to have a clear public connotation “1 therefore in each context of communication or interaction has specific connotations . One consequence of the impact of the Internet on our relational behaviors is its remarkable influence on the construction of reputation. The positive or negative mentions a particular matter can achieve high visibility and a short period of time. Being easily accessible, reputation can be constructed from a multiplicity of sources and used by many users to make value judgments. So, before I could get a (family, friends or school) reduced social environment, it is now distributed in bulk and can reach great heights media.

In the field of public relations and corporate communications has taken shape figure Responsible Community (Community Manager), to professionally manage aspects related to the presence in social networks and media, and therefore linked to the construction and maintaining the online reputation.
Social involvement and risk
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The transformation of the royal reputation online reputation is a qualitative change for the consequences it generates. It’s easy to rumors or leaks can deteriorate or improve professional and personal reputation of certain people. On the negative side, they can see how parts of his personal life are filtered without being able to control it. Contributing to this anonymity that allows Internet through the use of pseudonyms and avatars, and easy reproduction of news and ideas that scale is what is known as viral content.

On the professional side, job search and career projection may be affected by the content generated by third parties. Several reports show that those in charge of recruiting the staff of organizations often resort to searching the Internet to their names. Of these, some are discarded by having a bad online reputation.

On a commercial scale, reputation pouring customers and users can be crucial for sales of businesses and organizations. These contents, transmitted in the form of ‘word-of-mouth’ recommendations become people that users trust (sometimes unknown person) as coming from another consumer, unlike mass advertising messages.

Due to the complexity of the phenomenon has not been adequate international legislation that would protect social network users, individuals or companies of a possible defamation. However, some countries have launched campaigns in massive means to sensitize teenagers about the information they share online and avoid unnecessary provide data and information that can turn against them.
How to measure

The online reputation is often measured by voting systems, Although not always the case. Many web portals provide a measure of reputation based on the type of services they offer. For example, eBay allows users to vote between them every transaction that takes place. You can also find sites like Trust-index whose objective is to assign a confidence index to a particular element, which can be a trademark, a service provider, a person, institution, etc. This index would be based on trust that the item in question generated the people who vote.

Online Reputation however not dependent partial voting systems but an empirical methodology is required to identify: March 2 monitoring (ie tracking opinion about climate theme, brand, person, etc.) which 4 wishing to undertake research. And a second step, which is proper research online reputation. For this you can make an approach from the digital ethnography or sociological methodology which is essential parameterization of the climate of opinion in order to identify ways in which it believes, topic on which opinion, typologies opinionated and evaluative attitudes . In addition to a quantitative approach to measure the climate of opinion is indispensable qualitative approach. This is undoubtedly a germ discipline is not easy technological monitoring tools can get to fully comply due to deficiencies semantic interpretation of natural language.
Monitoring and control
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Although reputation is only partially controllable, if it can be measured more or less useful or reliable. The most effective way to monitor mentions of names and brands is their generation Proactively build own content so that others can not occupy that space with their ideas. The more content generated individuals and organizations, the harder it is to a third party comments on exposure exceeding its major stakeholders. On the other hand, the creation of information about ourselves can increase the scrutiny of third parties on our activities and speeches.

An essential aspect of online reputation management is the real time monitoring of the Internet to be aware of potential attacks on the reputation of the individual or organization in question. To this end the specialized agencies employ sophisticated technological tools to meet almost instantaneously all content generated both search engines and blogs, social networks, etc.

In Spain, the growing importance of online reputation control is reflected in the creation of specific departments by major agencies search engine marketing and web analytics for reputation management and online monitoring.
Software, services and solutions
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Software and solutions that measure online reputation (in some cases also off line) do by analyzing the contextual tone. Positive, Neutral and Negative: With this analysis a rating scale of three values is obtained.

There are worldwide more than 80 companies offering services that can be measured in part the reputation of a brand, a company or a person. Most of these companies do monitoring social networks and blogs.

Others do also measured off line print media (newspapers and magazines), the online, digital media, blogs, social networks, forums and air as television and radio. But today one of the most common tools used to control the image of a person or online company is using Google Alerts.

 

WHAT SERVICES WE OFFER ONLINE REPUTATION?

Online Reputation Monitoring | Creating a positive online reputation | Working negative messages

ONLINE REPUTATION MANAGEMENT – MONITORING ONLINE REPUTATION
MONITORING ONLINE REPUTATION

We made a compilation and analysis of all available information on the Internet about a person, company or brand. Both he says the person, brand or company as what others say, and that reputation is an aggregate of all such information and opinions.

In this analysis we value if the entries are positive or negative, especially analyzing the information or negative opinions. All negative messages are prioritized and verified its accuracy, performing after track and “control”.

In monitoring online reputation also study the visibility (how many times the person, company or brand appears on the Internet), as the online reputation is the product of visibility and load value of those particulars.

ONLINE REPUTATION MANAGEMENT – CREATING A POSITIVE ONLINE REPUTATION
CREATING A POSITIVE ONLINE REPUTATION

Based on the available information, take the initiative and we create a positive online reputation by using blogs, professional profiles, social networking and microblogging: generate interesting content and do reach the people who are interested.

Creating a positive online reputation is linked to a major overhaul of the content of the website. Must offer added value and help you easily find all the information relevant to the Internet; This is achieved by including blogs, videos and positioning.

The most important online reputation is to work preventively and spend much time creating a positive online reputation.

ONLINE REPUTATION MANAGEMENT – WORK ON THE NEGATIVE MESSAGES
WORK ON THE NEGATIVE MESSAGES

Work on the negative messages or online reputation management will not be among our priorities if the first two points are properly made.

However you can always be a reputational crisis when the search for your name, company or brand online appear unfavorable outcomes (eg entries , complaints, claims, direct competition, etc.) which must be deal immediately.
We work on negative messages, so that either disappear from the network or are relegated irrelevant search engine positions.
The online reputation management is a mixture of PR work, communication and positioning.

Is it ethical to highlight our strengths above criticism others are pouring?
Visitors are more likely to discuss negative things so it’s much more common to find reviews (founded or not) that praises.
We show the best side of people, companies or brands; distributing positive messages (certain and proven) as widely as possible.
Always remember that if you have a 99% customer satisfaction, that leave good comments on your person, company or brand; and only 1% of dissatisfied customers (or former employees) began a smear campaign, is entirely logical and lawful try to correct the consequences.
Also keep in mind that Google does not own the Internet and a negative result on Google is not the absolute truth, but that has been generated by a third party and may be true or false, adjusted or exaggerated.